I'm Adil Siddiqui. A versatile designer, passionate about bridging the gap between user experience and business objectives with design.
I have 8 years of work experience. From working at big corporations to early-stage startups. From working on eCommerce platforms to building finance products. From working with design teams to a team of one.
I debate the ‘WHY’ before ‘HOW’. I currently head design at Simpl in India. Simpl is a fin-tech startup building trustworthy financial services.
When not designing I love to do whatever I feel like ¯\_(ツ)_/¯